The hidden costs of add-on pricing

Add-on pricing is common in field service software. The base plan looks affordable, then the tools you actually need to grow, like marketing campaigns, service plans, and voice features, sit behind separate subscriptions.

None of that is dishonest on its own. The problem is that owners budget for the base and get surprised by the total. By the time you assemble what you need, the real cost can be very different from the number you first saw.

Stacking add-ons is how a cheap plan quietly becomes an expensive one.

The alternative is simple: one price, everything included. You know your cost, and you never have to decide whether a feature is worth another line item. That is the model behind Lakehouse.