Lead attribution & reporting

Know what is working

See exactly where every lead and dollar comes from. Track sources, spend, and close rates so you know what to do more of.

What it does

Made to make you money.

See every source

Every lead is tagged with where it came from, so you know what earns the phone call.

Spend that pays

Compare spend against real jobs won, so you double down on what works and cut what does not.

Close rate by source

See which sources actually close, not just which ones ring, and coach from real numbers.

How it works

Simple by design.

01

Tag the source

Every lead is tagged by source automatically, from Google to referrals.

02

Follow the money

Lakehouse ties each lead to the job and revenue it becomes.

03

Read the report

See cost per lead, close rate, and revenue by source at a glance.

In the app

See it live.

The details

Everything in one place.

Source tracking

Google, website, referral, and more, tagged automatically.

Cost per lead

Know what each lead costs by channel.

Cost per customer

See what it really costs to win a job.

Close rate

Which sources actually turn into paid work.

Revenue by source

See which channels bring the biggest jobs.

Clear dashboards

Reporting you can read in a glance, no spreadsheet.

From the field

“For the first time I know which ads pay off. We stopped guessing and put the money where the jobs are.

Mike H., Reliable HVAC

Common questions

Questions from growth-minded owners.

Can Lakehouse tell me where my leads come from?

Yes. Every lead is tagged with its source, like Google, your website, or a referral, so you can see what is working.

Does Lakehouse track marketing return on investment?

Yes. See spend, leads, close rate, and revenue by source so you know your cost per lead and cost per customer.

Can I report on close rates by source?

Yes. Reporting breaks down close rates and revenue by lead source and job type.

See it on your own jobs.

Book a working session with the Lakehouse team. Bring a real job, a real estimate, and a real question about running your business. We will show you how Lakehouse handles it.

Book a demo