Lead attribution.
Connecting each booked job back to the marketing source that produced it.
What is lead attribution?
Lead attribution is the practice of tagging every inquiry with where it came from and carrying that tag through to the invoice, so revenue can be traced back to spend.
Why it matters
Without it, marketing decisions are made on impressions and gut feel. With it, you can see that one channel produces half the leads and a fifth of the revenue. It is also what makes cost per lead and CAC meaningful per channel rather than blended.
How Lakehouse handles it
Every lead carries its source from first contact through to payment. See lead attribution and reporting.
See how Lakehouse puts this to work for your shop.
Book a demoSee it on your own jobs.
Book a working session and free business audit with the Lakehouse team. Bring a real job, a real estimate, and a real question about running your business. We will show you how Lakehouse handles it.